One of the pioneers to this rap blog shit, Andrew Nosnitsky, just dropped a nice piece about the consequences of blog’s becoming the new tastemakers. Here’s an excerpt: The principal currency in this new blog economy is buzz. Buzz is a thing that is almost completely imagined, which everyone desperately wants to have or be […]
Since I’m a host of a college radio show and get rappers hitting me up all the time. I think the best advice is to get some kind of buzz going with your music first. Here’s some things to try to get radio play (and get a fan base and get signed). Shoot a video […]
A lot of people think each crop of new rappers is pushed onto the masses by a record label pumping money into the system thinking that they came out of nowhere or were chosen by the Illuminati. While it is true that the labels help market rappers and do spend money to do this, most […]
No this isn’t a “Karen Civil sucks” post, so if you’re here to see YoRapper take a number 2 on Karen please leave now. This is a YoRapper taking a number 2 on the state of hip hop taste-making. You see I learned from The Source’s battle with XXL many years ago that coverage can […]
Every unsigned rapper is looking for one thing: the co- sign from a well-established artist. It has been a tried and true way of “making it” for many years in hip hop. Everyone from Meek Mill to Drake to Kanye to Snoop Dogg received that co-sign that changed their career trajectory. But is a co-sign […]
I’m getting so tired of the amount of unsigned rappers that claim they’re better than *insert rapper of the moment*. Honestly, shut the fuck up. I’m so glad Kanye said, “And if you can do it better than me than you do it”. You’re not better than anyone. You tweet all day about your mixtape […]
