The 50th Grammy’s popped of tonight and what was the talk of the red carpet? The upcoming presidential election? The war in Iraq? Kanye West? Not exactly. Nas’s “nigger” t-shirt promoting his upcoming album was the talk of the carpet as mainstream reporters asked Mr. Jones about the message behind his apparel.

I really think Nas is finally figuring out how to market and taking a page from Kanye’s book on how to “brand” an album. This is definitely a good look, especially when Nas comes off as a concerned parent educating America’s youth on the pitfalls of ignorance. Now hopefully, Nas can make a good album.