Jay-Z on his road to a billy (that’s a billion for all yall slow folks) has inked a deal with Live Nation, a concert promotions/merchandising company, that helps artist monetize their music without relying on music sales -since album sales are in the toilet and only falling further down the pipe. Such established artists as U2 and Madonna have signed on with Live Nation to similar agreements, so it’s likely where the future of the music business is headed. Here’s what the New York Times, who originally reported this, had to say;

“I’ve turned into the Rolling Stones of hip-hop,” Jay-Z said in a recent telephone interview.

The deal answers a question that had been circling through the rap world for months: Where would Jay-Z take his next corporate role? As part of the arrangement, Live Nation would finance the start-up of a venture that would be an umbrella for his outside projects, which are expected to include his own label, music publishing, and talent consulting and managing. Live Nation is expected to contribute $5 million a year in overhead for five years, with another $25 million available to finance Jay-Z’s acquisitions or investments, according to people in the music industry briefed on the agreement. The venture, to be called Roc Nation, will split profits with Live Nation.

The overall package for Jay-Z also includes an upfront payment of $25 million, a general advance of $25 million that includes fees for his current tour, and advance payment of $10 million an album for a minimum of three albums during the deal’s 10-year term, these people said. A series of other payments adding up to about $20 million is included in exchange for certain publishing, licensing and other rights. Jay-Z said Live Nation’s consolidated approach was in sync with the emerging potential “to reach the consumer in so many different ways right now.” He added: “Everyone’s trying to figure it out. I want to be on the front lines in that fight.”

Jay-Z said that his future as an artist could involve elevating the role of live performances, long a mixed bag even for popular rap acts.

“In a way I want to operate like an indie band,” he said. “Play the music on tour instead of relying on radio. Hopefully we’ll get some hits out of there and radio will pick it up, but we won’t make it with that in mind.”

If anything this means we going to get at least three more Jay-Z albums. Also look out for Jay’s last album on Def Jam sometime this year. I wonder if the Jay-Z brand will ever lose its shine.